What is a Focus group?
A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs and attitudes in relation to a certain product. It typically consists of a small number of participants, usually around 6-12 people. It is also known as like a "Audience Research" as well.
Focus groups allow members of the group to interact and influence each other during the discussion and consideration of ideas and perspectives. The methods permit alternative ways of obtaining information from consumers without having to use a survey.
Quantitative Research
Is mostly measuring in numbers and usually obtained through questionnaires.
Qualitative Research
Is a method that gives more information and is more concerned with the "quality" of the responses than the "quantity". This type of research is conducted through focus groups and interviews with the public. The results help producers understand the needs of their target audience.
Comments
Post a Comment